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to michelle obama for raising the national conversation about obesity and health and nutrition. on the one side. on the other hand, too, these products are so compelling. i like to call them the foods we hate to love because, you know, it's hard to talk about something that you love to eat in negative, in negative tones. >> host: michael moss, what was the reception from the food companies when you approached them about "salt sugar fat"? >> guest: i think that they were actually -- i mean, i was surprised by how willing they were to talk to me. and i started off with a trove of internal documents which helped tremendously. these thousands and thousands of pages put me at the table as the largest companies were plotting and planning and formulating their way to creating new products. those documents enabled me to convince their top scientists, marketing officials, ceos in some cases to talk to me and reveal even more secrets. and so -- and i was really surprised by how many companies have a cabal of insiders who are genuinely concerned about obesity and health issues associated with their p
's surprise in the publishing house on a daily basis. and the war on religion that obama was waiting and so forth and so on. and the reality is, i mean, the first amendment to not emerge from the ether. it was not some intellectual exercise. it was as were the other amendments and the constitution and sells, specific responses to specific historical events. and in this but really it goes into many of those events. sort of grew and to the first night later. but as a writer, i think to try to prevent riding the present into the past, you have to be aware of your biases. and, as amy said, you don't have to hide the necessarily, but you have to be aware of them. he referred to the fact that i was a football coach and i did that for a few years after i dropped out of my ph.d. program in history. [laughter] and now was a defensive coordinator s small college, and we used to run the defense that had sort of a built-in weakness. it was great in many places, but there was an area of that defense that we were outnumbered by the offensive players. we ran the defense anyway and were actually quite succ
Search Results 0 to 1 of about 2